Season 1
All Episodes
Every episode solves a problem. From technical SEO deep-dives to content strategy breakthroughs, Casey Keith and industry experts tackle the challenges that keep digital marketers up at night. Browse our complete library of actionable insights, real-world case studies, and proven strategies that actually move the needle in search rankings.
Featured Episode
Keywords, Long-Tail Keywords and Entities
Keywords, Long-Tail Keywords and Entities: What’s the difference? Casey Keith breaks it down using “12 best running shoes of 2025” as the perfect example. The main entity here is “running shoes”, everything else like “2025” and “12 best” are just modifiers that turn a broad keyword into a specific long-tail phrase. Understanding this distinction helps you build better content strategies, create effective pillar pages, and avoid keyword cannibalization while targeting the right search intent.
Season 1, Episode 1 | 6-7 min
Episode 102: Programatic SEO
Crawford Peterson reveals how he outranked major government health sites using structured data fundamentals, not traditional SEO. Learn the car analogy that explains why schema is just “fancy rims” while structured data is your essential foundation, plus discover government APIs and real-time data integration strategies that transformed a service business into an e-commerce powerhouse getting hundreds of daily visitors.
Episode 101: Keywords, Long-Tail Keywords and Entities
April 01, 2022Episode 101: Keywords, Long-Tail Keywords and EntitiesConfused about keywords versus entities? You’re not alone. Casey Keith breaks down the critical differences using real examples, showing you how “running shoes” becomes “12 best running shoes of 2025”...