Casey Keith smiling in a dark hoodie in front of a pirate ship at sunset

Private Facebook community

Learn SEO with more than 4,700 members

SEO Training Camp is Casey Keith’s private Facebook community for people learning and doing search engine optimization.

Private group. Live Google Meet every Wednesday.

4,700+

members

2023

group founded

11

admins and moderators

Weekly

live Google Meet

Why join

A practical place to learn SEO

See real results

Members post ranking and traffic wins with screenshots, and others ask how they did it.

Get answers from practitioners

Admins and moderators answer questions in the comments, and members help each other.

A group with rules

No spam, no promotion, and kindness required. Four rules keep the feed useful.

Member results

What members share in the group

Posts from the group’s featured section.

Computer repair, United Kingdom

gets my business recommended nationally for “best computer repair in UK”

Vlad Tabaranu

New site, zero authority

Brand new site, zero authority, and I’m already sitting at position #1 for 77 keywords

Rahul Chavan

Medical niche, Poland

1 year of white-hat SEO work. No ads.

Daniel Domaradzki

Video reviews

Hear it from members

Short reviews from people who use the group.

Video review by Owen Ebbers

Owen Ebbers

Read the transcript

Hi, my name is Owen and I’ve been a member for around a year in the Treasure Map course. From my approach, I first thought I knew everything about SEO, but the explanations of Casey gives you a whole other meaning of really implementing what Google really wants and how to optimize not like SEO bros, but like the way Google really wants to rank. So it ensures your client’s safe approach, but also for yourself for a long-term investment in SEO. I could really recommend Casey to everyone and even when you have questions, it’s a great mentor to have.

I’ve never had a better mentor than Casey. So I can only give compliments to Casey, how he made this community and made this course because it helped me from having zero clients to five clients, a media release in the national news in the Netherlands and even a strategy to do PR, SEO and strategy all in one in the same time that I did for writing content when I first started. So 10 out of 10.

Video review by Daniel Domaradzki

Daniel Domaradzki

Read the transcript

Hi, my name is Daniel. I’ve been a member of the Treasure Map course for over a year already. The knowledge provided to me in the course increased my organic traffic so well that I decided to quit my initial job and start my own SEO agency. I can totally recommend this course.

It’s nothing like you’ve seen before.

Video review by Shea Patrick Vitartas

Shea Patrick Vitartas

Read the transcript

There’s a ton of SEO courses out there. 90% of them are crap. If you want a good course, you’re gonna want to get Casey’s Treasure Map course because it gives you all the stuff that is gonna get you results along with the support of community and one-on-one help and group help. So I highly recommend that if you’re doing local SEO or any kind of SEO, this is where you want to be, especially in the world with AI making rapid change.

So don’t even hesitate, join it, you won’t regret it.

Video review by Carol Suzuki

Carol Suzuki

Read the transcript

Hi, I’m Carol Suzuki. I run a very small digital marketing agency in South Dakota where most of my clients are local service providers that have anywhere from 3 to 10 employees, I would say maximum. And I gotta say I’ve paid a lot of money to study SEO over the last three years and have attended some of the, I would say, larger mastermind communities. And while I learned a lot, and I’m very thankful for that, and I’m really thankful for the people I’ve met, I can say that in three weeks after meeting Casey Keith and starting to use the methodology that Casey’s showing you for free with like real Google documentation, Casey’s also shared some reading resources.

Because what was happening for me as I’m seeing these big names talk about things that I didn’t understand and talk about entities and going to the Wiki and how that’s kind of a part of their strategy, but they’re still doing like drive stacks and cloud stacks and pumping out so much content that like myself, I have only two VAs and most of my clients pay me $500 a month. So I don’t have the manpower or the budget to compete with that. And so one of my national clients, we were starting to lose rank, right? But then, again, I think I’ve spent maybe 48 hours hanging out with Casey.

And I think it’s the SEO training. It’s a Facebook group, right, but going into the Google Meet. I’ve been able to claw that back and I could tell like that top competitor that was really starting to like pull out in front of us. They had a lot more budget.

I could see a lot more backlinks and content going up on their web pages. So I can tell that they were probably paying, you know, five to 10 grand to somebody to boost their rankings and their traffic. It was really obvious. So for me to be able to go in, do some on page, adjust my schema and just use what Casey had taught me.

I’m starting to claw back those rankings and now we’re pretty much neck and neck with that top competitor that is buying thousands of backlinks. I have not bought any backlinks for this client. I have not built any cloud stacks for this client and we’re still seeing results. So I would say by far and hands down of all the people that I have been learning from and been mentored by in the last year, Casey has really opened my eyes and also helped me to create results, not just for one client and one niche, but there’s a handful of other clients in various different niches that I’m having the same results because of learning how to structure my on page, right, and my linking, linking the entities, right, values and attributes appropriately across my website structure.

So Casey, I just wanted to give you this shout out and it’s been invaluable and I can’t recommend you enough. And I really want to turn that hashtag I learned it from Casey Keith into a real thing. So thank you so much.

Live every Wednesday

Members meet live on Google Meet every Wednesday, 9 a.m. to 9 p.m. Pacific Time. Request to join the group first, then use the Meet link.

Portrait of Casey Keith, founder of SEO Training Camp
Casey Keith

About

About Casey Keith

Casey Keith is an entity SEO strategist and software developer in Ventura, California, and a former Silicon Valley network security engineer. Casey studied computer science at Stanford and worked on security protocols at IBM Research Triangle Park.

Casey founded PirateSERP, an SEO software platform, and co-founded the LocalisedSEO agency in 2023. Casey also created the Treasure Map to Ranking course and runs the SEO Training Camp community.

The team

Meet the admins and moderators

Eight admins and three moderators keep the group useful, respectful, and free of spam.

Casey Keith, SEO Training Camp group admin
Photo of Casey Keith

Casey Keith

Admin

Gary Paulson, SEO Training Camp group admin
Photo of Gary Paulson

Gary Paulson

Admin

Hector Hernandez, SEO Training Camp group admin
Photo of Hector Hernandez

Hector Hernandez

Admin

Bharat Sharma, SEO Training Camp group admin
Photo of Bharat Sharma

Bharat Sharma

Admin

Richard Chowns, SEO Training Camp group admin
Photo of Richard Chowns

Richard Chowns

Admin

Chuck Wilson, SEO Training Camp group admin
Photo of Chuck Wilson

Chuck Wilson

Admin

Shaun Judge, SEO Training Camp group admin
Photo of Shaun Judge

Shaun Judge

Admin

Jonathon Sleightholm, SEO Training Camp group admin
Photo of Jonathon Sleightholm

Jonathon Sleightholm

Admin

Daniel Domaradzki, SEO Training Camp group moderator
Photo of Daniel Domaradzki

Daniel Domaradzki

Moderator

Rahul Chavan, SEO Training Camp group moderator
Photo of Rahul Chavan

Rahul Chavan

Moderator

Corey Benoit, SEO Training Camp group moderator
Photo of Corey Benoit

Corey Benoit

Moderator

House rules

How the group works

  • Give more than you take. No promotions or spam.
  • Be kind and courteous. Healthy debate is welcome, but kindness is required.
  • No hate speech or bullying. Keep the group safe for everyone.
  • Respect everyone’s privacy. What members share in the group stays in the group.

Join us

Ready to join?

The group is private, so posts are visible to members only. Request access on Facebook to get started.

Entity SEO course by Casey Keith

Treasure Map to Ranking

Learn how Google identifies what a page is about, and what that means for the way you write and organize content.

Foundations

Chapters 1 to 4

What entities are, where entity search came from, and how search engines read language.

How search represents meaning

Chapters 5 to 10

Knowledge graphs, embeddings and vectors, cosine similarity, and language models from BERT to MUM.

How searches meet pages

Chapters 11 to 13

Reading the searcher’s query, entities in ranking documents, and entity cards.

How Google ranks

Chapters 14 to 19

What the public record shows, retrieve-then-rerank, links and PageRank, AI Overviews and AI Mode, and what quality raters check.

Putting it to work

Chapters 20 to 23

Semantic triples and content structure, topical authority and workflows, and measuring your results.

Each chapter is an animated, narrated lesson of 5 to 9 minutes, with captions, quick checks, and practice questions. The course covers the meaning layer of search and does not guarantee rankings.

Built by Casey Keith

Research and check content with PirateSERP

Casey Keith built PirateSERP, an entity SEO research platform, to research, write, and check content that ranks. It helps you inspect the evidence behind each decision. It doesn’t guarantee rankings.

01

Understand the subject

Content Editor

Extract the entities, verbs, and linguistic patterns that give a subject its context.

02

Map the relationships

Entity Graph Viewer

Explore how entities relate, and inspect the evidence behind each connection.

03

Inspect completeness

Entity SEO Auditor

Review coverage, relationships, and missing context against researched industry data.

04

Validate the structure

Schema Generator

Connect entities through schema.org properties validated for their source and target types.

See it working

Real product captures

Screens from PirateSERP accounts, not mockups.

PirateSERP Content Editor with the entities and terms panel beside a draft
Content Editor: write with the entities and terms for your subject beside the draft.
PirateSERP GeoPin Generator showing local rankings at 25 points on a map
GeoPin Generator: check local rankings at 25 points across a service area.
PirateSERP Rank Tracker chart of keywords in the top 10 and average position
Rank Tracker: follow keywords in the top 10 and average position over time.

31 tools in one subscription

Content Editor

Service Atlas

Entity Graph Viewer

Entity SEO Auditor

Schema Generator

GeoPin Generator

Rank Tracker

Site Auditor

One plan

$100

per month, for one person, with all included tools

  • Unlimited projects and client sites
  • SERP and search-volume data included
  • No feature tiers within PirateSERP
  • Your choice of supported AI models

AI usage is billed separately by your own provider, such as OpenRouter. The subscription is a single-user license.

Scroll to Top